Innovation is constant in the field of digital marketing. Techniques and methodologies change continuously and survival is possible only for those who know how to play the game. Keeping up with these changes and maximizing the wide reach of this marketing platform is something Joshua Roberson, CEO of Indy SEO Firm, takes seriously. As leader of the premier online marketing company in Indianapolis, Joshua tells us what fuels his passion for search engine optimization and all that it encompasses.
Genuine Interest
Just a couple of years short of a decade in the industry, Joshua actually got his start through print. “I did marketing for a magazine that wanted to go digital. The only problem was they didn’t know how to get that traffic and drive it to their website.” This was a challenge Joshua didn’t take lightly. “The first time I heard of SEO was in April of 2005. I researched it the very same day I heard of it, and I’m telling you now, I fell in love with it.”
This genuine interest in the trade pushed Joshua to study how to generate better listings on platforms like Google, Yahoo!, Bing, and even AOL. “The actual justification of how calculations transpire into business is what got me hooked on it.”
Dodging Bullets and Staying on Top
Armed with extensive experience, Joshua is no stranger to the concept of change in the industry. “You have to follow the trend to stay on top,” says Joshua, “I guess I’m self-taught because all I’ve done is read up on the topic since day one.”
“I remember having a hardback called ‘SEO for Dummies,’ but now all I do is read nonstop, Google specifically. I read their blogs, follow them on Twitter, and keep up with all the information they pump out.” This level of self-determination is not only self-serving, as everything Joshua learns applies to every campaign handled by Indy SEO firm.
The Future of SEO
When asked where he sees SEO in two years’ time, Joshua is quick to say, “mobile is going to take over.” With an astounding amount of users accessing the internet daily through their smartphones and tablets, Joshua may just be right with his prediction. It’s the same belief that pushes him and his team at Indy SEO Firm to develop mobile websites for their customers. Given the competition in the industry, Joshua is always on the lookout for ways to ensure clients maintain optimum performance. “My business partner and I are coming up with a special formula to push for higher traffic and better business.”
With an already proven formula for success that has helped thousands of clients perform better and new methodologies brewing, Joshua Roberson and the rest of Indy SEO Firm can help your business achieve all digital marketing goals. Call (317) 721-4736 and make headway on the race to the top.
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